The challenge:
In 2006, Rajendra Gursahaney, the senior director of engineering at Pepsi Beverages Company, the bottling division of the drinks group, wanted to create a thinner, lighter and more environmentally friendly plastic beverage bottle that would contain a small
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In this excerpt from
The Orange Revolution: How One Great Team Can Transform an Entire Organization, authors Adrian Gostick and Chester Elton look at the team that created the iPod, and how the vision of a revolutionary music player motivated them to
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Best-Selling Books Week Ended Sept. 26
With data from Nielsen BookScan
The powerful research reported in
The Orange Revolution reveals that the true driver of exceptional success for great companies is not a genius CEO. Breakthrough success is driven by a particular
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Adrian Gostick appears on the Today Show to talk about levity in the workplace.
http://www.youtube.com/watch?v=-lwaitv3aE0
The Levity Effect uses serious science to reveal the remarkable power of fun and humor in business: That leaders who are light-hearted earn more on average
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