How the best managers create a CULTURE of belief and drive real results

The authors of the New York Times bestsellers The Carrot Principle and The Orange Revolution present groundbreaking new findings — today’s high-performance organizations have a distinctive kind of culture that leads to astonishing results.

Teaming up with research giant Towers Watson, authors Adrian Gostick and Chester Elton present an unprecedented 300,000-person study conducted in the worst of the recession. Based on this breakthrough research and their extensive consulting experience with a who’s-who of successful companies, they present a simple seven-step roadmap that all managers can follow to create a high-achieving culture in their own teams.

With the most current data available on culture, the authors offer specific how-tos for each step, and tell fascinating stories of leaders in action that vividly depict just how these powerful methods can be implemented. Audiences will learn:

• The 3 research-based characteristics of the world’s most profitable, productive organizational and team cultures
• The 7 steps today’s most successful managers use to generate buy-in
• How managers at any level can build a productive workgroup culture of their own where employees commit to the culture and give that extra push of effort